A man in a high stakes celebrity death pool quickly loses everything - his business| his bank account| his home| his fiancé. He snaps| then realizes the only way to get his life back on track. He'll have to murder his own celebrity. He'll have to kill Hasselhoff.
Journalist David Farrier stumbles upon a mysterious tickling competition online. As he delves deeper he comes up against fierce resistance, but that doesn’t stop him getting to the bottom of a story stranger than fiction.